Antara Senior Care, a leading senior living and assisted care services provider in India and a wholly owned subsidiary of Max India Limited, has launched its first Care Home in Chennai, located on the bustling East Coast Road (ECR). The state-of-the-art facility spans approximately 30,000 square feet and houses 43 beds, offering both short-term rehabilitation and long-term assisted living services to elderly residents.

Filling a Critical Gap in Chennai’s Medical Landscape

While Chennai is well known for its advanced medical infrastructure and medical tourism, there is still a lack of dedicated structured recovery and rehabilitative spaces for seniors, especially for those recuperating post-hospitalization or requiring constant support for daily living activities.

The newly launched Antara Care Home aims to bridge this gap by combining 24/7 medical support, trained nursing staff, physiotherapy, nutritional assistance, and mental well-being programmes under one roof.

Facility Features: Built with Seniors in Mind

The three-floor facility is fully wheelchair accessible and caters to both long-term assisted living and short-term transition care. Equipped with hospital beds, emergency response systems, and diagnostic services, it provides a comprehensive, safe, and secure environment for seniors recovering from surgery, stroke, or other major health events.

Key offerings include:

• Round-the-clock medical supervision and primary healthcare support

• Specially trained nurses and professional caregiving staff

• In-house physiotherapy and recovery therapies

• Nutritionally curated meal plans

• Engagement activities to enhance mental and emotional health

According to Ishaan Khanna, CEO of Antara Assisted Care Services, “Our Chennai launch represents Antara’s commitment to provide the highest quality clinical and personal care services tailored for seniors. We are excited to offer Chennai’s elderly residents and their families a trusted, well-governed, and dignified care solution.”

Demand for Senior Care Services on the Rise

With a growing senior population in India, especially in urban centres like Chennai, demand for structured and professional elder care infrastructure has sharply increased. The JLL-ASLI 2024 report estimates that by 2050, India will have over 350 million senior citizens, forming nearly 20% of the total projected population.

Antara’s move to launch a Care Home in Chennai reflects both rising demand and a shifting societal trend, where nuclear families and professional migration have increased the need for dedicated care environments for the elderly.

Strategic Southern Expansion

Antara currently operates Care Homes in Noida, Gurugram, and Bangalore, and the Chennai Care Home marks its sixth such facility. The brand also provides Care at Home services across southern Indian cities including Chennai and Bangalore.

The Chennai expansion is strategic, considering:

• Southern India’s better healthcare awareness

• Higher senior population

• Demand for post-operative care services

• Growing acceptance of assisted living models

Holistic Senior Care Model: Assisted Living + Transition Care

Antara’s service offerings are divided into multiple verticals:

• Assisted Living: For seniors needing daily assistance, mobility help, medication management, and a secure environment.

• Transition/Recovery Care: For those discharged from hospitals needing structured recuperative care under medical supervision.

• Memory Care: Specialised services for dementia and Alzheimer’s patients.

• Care at Home: Delivered at the comfort of one's home by professionally trained caregivers and nurses.

Each model ensures high-quality clinical governance, personalised care, and a dignified lifestyle for elderly residents.

Antara's Vision and Commitment

Antara’s long-term vision is to become India’s most trusted senior-care brand. The launch of the Chennai Care Home is aligned with its strategy to build pan-India presence, leveraging existing healthcare ecosystems in Tier 1 cities.

CEO Ishaan Khanna emphasised, “Chennai’s robust medical ecosystem and growing awareness around eldercare needs make it an ideal location for our expansion. We intend to continue building across South India, offering premium care, peace of mind to families, and quality life to seniors.”

Conclusion: Setting New Benchmarks in Senior Care

The Chennai Care Home is more than just a facility—it’s a community-focused care environment, aimed at helping seniors live safely, recover smoothly, and age gracefully. With its clinical excellence, empathetic approach, and premium infrastructure, Antara is redefining what elderly care can look like in India.

As India’s senior demographic continues to grow, ventures like Antara’s will play a crucial role in shaping the country’s healthcare and social support systems for its aging population.

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